Privacy Policy
Last Updated: April 3, 2026
1. Introduction
Welcome to DONTAY'S INFERNO, LLC, doing business as Inferno Performance Gym (“Inferno,” “we,” “us,” or “our”).
We are committed to protecting your personal information and being transparent about how we collect, use, and share it.
This Privacy Policy explains how we handle personal information when you visit https://inferno.fit (the “Website”) or interact with us through our services, including booking classes, participating in training sessions, memberships, and related fitness services (collectively, the “Services”).
If you have any questions about this policy or our privacy practices, you can contact us at:
Email: [email protected]
Address: 711 E Carefree Hwy, Phoenix, AZ 85085
This policy applies to individuals located in the United States.
2. Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide when you:
Book a free trial or class
Register for memberships or services
Complete forms on our Website
Contact us via phone, email, SMS, or in person
This may include:
First and last name
Phone number
Email address
Address (if provided)
Date of birth or age
Emergency contact information
Fitness goals and preferences
Fitness-Related Information
You may choose to provide voluntary fitness-related information, including:
Health or injury history
Physical limitations
Training goals
This information is used solely to help us deliver safe and effective training services. Providing this information is optional.
Technical Information
We automatically collect certain information when you visit our Website, including:
IP address
Browser type and device information
Pages visited and time spent on site
Referral sources
Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
Analyze website traffic
Measure advertising performance
Support remarketing and retargeting campaigns
You can adjust your browser settings to disable cookies, though some features may not function properly.
3. Payment Information
Inferno Performance Gym does not process payments directly through the Website.
Payments, when applicable, are handled:
In person
Through third-party payment processors or membership systems
We do not store full credit card information on our servers.
4. How We Use Your Information
We use your information for legitimate business purposes, including to:
Schedule and manage classes and training sessions
Send confirmations and reminders via email or SMS
Communicate about memberships, services, and updates
Provide coaching, training support, and customer service
Improve our services and customer experience
Send marketing and promotional communications
Run advertising and retargeting campaigns
Analyze performance of our Website and ads
By submitting your information, you consent to these uses as necessary to provide our Services.
5. Marketing, Advertising, and Tracking
We use marketing and analytics tools, including:
Meta (Facebook and Instagram) Ads
Google Ads
Google Analytics
Google Tag Manager
GoHighLevel tracking tools
Conversion APIs
These tools help us understand user behavior, measure ad performance, and deliver relevant advertisements.
Tracking technologies may be used when you interact with our Website or submit your information.
6. SMS and Email Communications
By providing your contact information, you consent to receive communications from us, including:
Appointment confirmations and reminders
Service-related updates
Marketing and promotional messages
Message and data rates may apply.
You can opt out at any time:
Email: Use the unsubscribe link in emails
SMS: Reply STOP to any message
We may still contact you regarding transactional or service-related communications.
7. Media, Content, and Marketing Use
During training sessions, classes, or events, we may capture:
Photos
Videos
Testimonials
Transformation content
This content may be used for:
Social media
Advertising
Website content
Promotional materials
We will obtain appropriate consent before using identifiable content for marketing purposes.
8. Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third parties only as necessary to operate our business, including:
CRM and communication platforms (such as GoHighLevel)
Website and hosting platforms (such as Squarespace)
Payment processors
Marketing and advertising platforms
Service providers and contractors
All third parties are expected to use your information only as necessary to perform their services.
9. Data Retention
We retain personal information for as long as necessary to support:
Ongoing customer relationships
Business operations and records
Legal and compliance requirements
At this time, we retain data indefinitely for business record purposes.
10. Data Security
We take reasonable steps to protect your information, including:
Secure CRM systems
Role-based access controls
Use of trusted platforms and providers
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children and Minors
Our services are intended primarily for adults.
Teenagers may participate only when accompanied by a parent or legal guardian.
We do not knowingly collect personal information from minors without appropriate supervision or consent.
12. Your Privacy Rights
You may request to:
Access the personal information we have about you
Correct or update your information
Request deletion of your information (subject to legal or business obligations)
To make a request, contact us at:
[email protected]
We will respond within a reasonable timeframe.
13. Do Not Track Signals
Some browsers offer “Do Not Track” signals. At this time, our Website does not respond to these signals.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, the “Last Updated” date will be revised.
15. Contact Us
If you have questions or concerns about this Privacy Policy, contact us at:
DONTAY'S INFERNO, LLC
711 E Carefree Hwy
Phoenix, AZ 85085
Email: [email protected]